KitchenCraft is a top housewares company and an industry leader in digital innovation. Statistics suggest every single home in the UK has at least one of its products, and it sells to both independent and multinational stores throughout the UK, Europe and the rest of the world.
KitchenCraft has over 5,500 customers and UK retail partners including Selfridges, Waitrose and Amazon. With so many outlets stocking its products, the team wanted to build an app that could be used on any device to help retailers order their products quickly and easily.
UX (User experience) was a key focus of the project so that KitchenCraft could deliver apps their customers would love to use. With Brightec’s user-centred approach, we were the obvious choice of partner to help them realise this goal, building and developing both their iOS and Android apps.
KitchenCraft has a fully-stocked product range of 6,500 items and all export orders are delivered within three days, so the scope and complexity of the project was significant. We collaborated closely with their team to work out exactly what they wanted their customers to see and how the stock ordering process should work.
KitchenCraft worked directly from our offices over several weeks, making the development process incredibly streamlined and, most importantly, building strong working relationships. We were able to walk them through app updates, get instant feedback and make tweaks, or experiment with new approaches to get the best solution.
We undertook complete backend development as well as front end design and development, with the iOS app being developed first. Our Agile processes helped ensure that the apps were delivered on time and on budget.
As KitchenCraft has agents across Europe, Brightec completed a second phase of development in 2019 to implement Internationalisation and improve KitchenCraft's offering to its agents in France and Germany.
The end result is iOS and Android apps that function well and deliver quick results, with a real KitchenCraft look and feel in alignment with their brand. The KitchenCraft team are able to see immediately how much users are getting out of the app thanks to our focus on internal testing. The feedback has been hugely positive.